In hairdressing language, we refer to this as mechanical damage. This hair damage is often caused by temperatures of heated styling tools and hair straighteners being unregulated and with our typical Irish hair type being naturally coarse, thick and unruly it doesn't take long for the dreaded frizz to become a major hair problem...
This is why we love our ghd hair straighteners as they are all set to the optimum styling temperature of 185°C.
Dr Tim Moore, ghd chief technology officer says's “Using heat appliances above the 185°C glass transition phase creates vertical cracks along the cuticle, causing the cuticle to lift, resulting in tangles and splits. All ghd styling tools maintain a continuous heat of 185°C which is the optimum and healthiest temperature to style, without compromising the health of your hair. Styling below 185°C will often take many passes of the tool to achieve a good result, which is more drying to the hair and causes further split ends!”
At Peter Mark, we did some research into the styling habits of Irish women and we found that 3 in 4 women polled (72%) admit to using a hair straightening tool to achieve a smooth and polished look. Of those that straighten their hair, 54% do so up to four times a week and 1 in 5 spend 20 minutes straightening their hair each time.
All of which suggests that hair straighteners in Ireland are not going away anytime soon.
Included in the ghd hair sale is the ghd platinum styler which is perfect for creating sleek and smooth everyday styles with enhanced shine.
So, If you are going to straighten your hair make sure it's with a ghd which is set to the optimum styling temperature of 185°C as any hotter will damage your hair, any cooler and your result will be compromised.
Basically, it's a fabulousness guarantee.
You can pick up yourself an incredible bargain in the Peter Mark ghd sale which includes the ghd Platinum+ Professional Styler, a styler so intelligent it predicts your hair needs and constantly adapts the power to ensure the optimum styling temperature 185ºC, at all times for 70% stronger hair and 2 x more colour protection.
Peter Mark is offering €25/£20 off selected ghd styling tools until the 1st of February 2020.