In hairdressing language, we refer to this as mechanical damage (the other type of damage is chemical). We do offer a number of solutions to help reverse the damage caused by excessive heat but as the typical Irish hair type is naturally coarse, thick and unruly heat damage caused by blow-drying isn't going away.
At Peter Mark, we did some research into the styling habits of Irish women and we found that almost half of Irish women spend an average of 4.3 days a year blow-drying their hair.
Also, the research found that 3 in 4 women polled (72%) admit to using a hair straightening tool to achieve a smooth and polished look. Of those that straighten their hair, 54% do so up to four times a week and 1 in 5 spend 20 minutes straightening their hair each time.
So straightening and heat-styling isn’t likely to go away.
If you are going to straighten your hair you must use a heat protector like Redken Iron shape or Redken Pillow Proof Express Primer. You will also need to invest in a home care regime to strengthen and reinforce your hair. For this, we recommend the Kérastase Bain Chromatique range.
Our Bottle sale is now on in Peter Mark salons nationwide and online at http://www.petermark.ie where you can get 20% off when you purchase 2 or more retail bottled products until February 1st.