Thursday, 12 April 2018 Mayo Flights, Tickets & Travel Deals
Fáílte Ireland has today unveiled a new tourism brand for the Irish midlands, dubbed 'Ireland's Hidden Heartlands'.

The 'Heartlands' promotion covers parts of all four provinces of the country, with Leitrim, Roscommon, east Galway, east Clare, north Tipperary, Offaly, Westmeath, Longford and Cavan all included.

The brand will encompass an area stretching from Leitrim in the north to Limerick in the south, hinging on the River Shannon and Beara-Breifne Way as it seeks to boost tourism and drive visitor growth across the Midlands region.

An initial €2 million has been allocated for its development stage and marketing, Fáilte Ireland says, with further funding to follow.

Ireland West Airport are delighted to welcome this new initiative as one of the key overseas gateways to the Midlands region of the country
    • Phone number(s)094 9368100
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    • Location(s) Charlestown, County Mayo, Ireland, Charlestown, Mayo, Ireland
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